YouTube Channel Launch & Growth
Project Information
- Client: Tech Tips Missouri
- Industry: Technology Education
- Location: O'Fallon, MO
- Services: Video Editing
- Timeline: 3 months
- Completed: October 2023
The Challenge
Tech Tips Missouri wanted to launch a YouTube channel to establish thought leadership and generate leads for their IT services business. They had no video production experience, no content strategy, and were unsure how to grow an audience from scratch.
- Zero YouTube presence or experience
- No content strategy or video production skills
- Limited budget for equipment
- Difficulty explaining technical concepts visually
- No understanding of YouTube algorithm
Our Solution
We developed a comprehensive YouTube launch strategy including niche selection, content calendar, video production templates, and SEO optimization. We produced and edited 30 videos in the first 3 months, including tutorials, reviews, and thought leadership content. We also provided thumbnail design, channel branding, and growth strategies.
Channel Strategy
Defined niche, target audience, content pillars, and monetization strategy
Video Production Training
Trained client on shooting video with smartphone and basic equipment
Video Editing
Professionally edited all videos with motion graphics, music, and captions
SEO Optimization
Optimized titles, descriptions, tags, and thumbnails for discoverability
Growth Strategy
Implemented consistent posting schedule, community engagement, and cross-promotion
The Results
The YouTube channel exceeded all expectations. They gained 10,000 subscribers in the first 3 months, videos consistently receive 20,000+ views, and the channel generates 15-20 qualified B2B leads monthly. Several videos went viral in their niche, and the channel is now monetized with $800+ monthly ad revenue.
Project Gallery
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Before & After
| Metric | Before | After | |
|---|---|---|---|
| Channel Subscribers | 0 | 10,000 | |
| Monthly Views | 0 | 150,000 | |
| Monthly Leads | 0 | 17 | |
| Monthly Ad Revenue | $0 | $820 |
What the Client Says
Technologies Used
Adobe Premiere Pro
Professional video editing
After Effects
Animated intros and overlays
TubeBuddy
YouTube SEO and analytics
Canva
Custom thumbnail design
VidIQ
Keyword research and tracking
Audacity
Audio editing and enhancement
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