Social Media Video Campaign
Project Information
- Client: Fitness Studio Plus
- Industry: Health & Fitness
- Location: Clayton, MO
- Services: Video Editing
- Timeline: 2 months
- Completed: February 2024
The Challenge
Fitness Studio Plus was struggling to gain traction on social media platforms. Their engagement rate was below 1%, they had inconsistent branding across platforms, and their video content was not optimized for each platform's requirements. They needed a comprehensive video content strategy to attract new members.
- Social media engagement rate below 1%
- Inconsistent branding and messaging across platforms
- Low-quality video content shot on phones
- No content calendar or posting strategy
- Unable to showcase class offerings effectively
Our Solution
We created a 60-day social media video campaign with professional video editing, platform-specific content optimization, and a consistent posting schedule. We produced 30+ Reels for Instagram, 15 TikTok videos, 10 YouTube Shorts, and 5 long-form YouTube tutorials. All content featured consistent branding, engaging transitions, and strong calls-to-action.
Content Strategy
Developed content calendar aligned with fitness trends, seasons, and studio promotions
Video Production
Shot professional footage of classes, trainers, and member testimonials over 3 days
Professional Editing
Edited videos with motion graphics, music, captions, and branding elements
Platform Optimization
Optimized videos for each platform's specs (aspect ratio, length, captions)
Launch & Analytics
Launched campaign with strategic posting schedule and tracked engagement metrics
The Results
The video campaign transformed Fitness Studio Plus's social media presence. Engagement rates increased 300%, follower growth accelerated to 5,000 new followers in 60 days, and most importantly, they gained 45 new member sign-ups directly attributed to social media. Their content now consistently reaches 150,000+ people monthly.
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Before & After
| Metric | Before | After | |
|---|---|---|---|
| Engagement Rate | 0.8% | 3.2% | |
| Monthly Followers Growth | 50 | 2,500 | |
| Monthly Reach | 12,000 | 150,000 | |
| Member Sign-ups from Social | 2 | 45 |
What the Client Says
Technologies Used
Adobe Premiere Pro
Professional video editing and color grading
After Effects
Motion graphics and animated text overlays
Canva Pro
Thumbnail design and brand templates
Instagram Reels
Short-form vertical video for Instagram
TikTok
Trending short-form content
YouTube
Long-form tutorials and shorts
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