Local SEO Campaign for Law Firm
Project Information
- Client: Thompson & Associates
- Industry: Legal Services
- Location: Clayton, MO
- Services: SEO & Web Development
- Timeline: 6 months
- Completed: December 2023
The Challenge
Thompson & Associates was invisible in local search results despite being established for 20 years. They weren't ranking for key practice area keywords, had no Google Business Profile optimization, and received zero organic leads. Their website was outdated and not mobile-friendly, contributing to poor search rankings.
- Not ranking on first page for any target keywords
- Zero organic leads from search
- Outdated website with poor mobile experience
- No Google Business Profile optimization
- Competitors dominating local search results
Our Solution
We implemented a comprehensive local SEO strategy including website redesign, on-page optimization, Google Business Profile enhancement, local citation building, and content marketing. We also created location-specific landing pages for each practice area and built high-quality backlinks from legal directories and local publications.
SEO Audit
Comprehensive audit of website, backlinks, and local search presence
Website Redesign
Modern, mobile-friendly website with optimized page structure and content
Google Business Optimization
Enhanced GBP with photos, posts, reviews, and service listings
Content Creation
Created 50+ pages of original legal content targeting key practice areas
Link Building
Built high-quality backlinks from legal directories and local sites
The Results
The SEO campaign delivered outstanding results over 6 months. Organic traffic increased 500%, the firm now ranks #1 for 12 key practice area keywords in St. Louis, and they receive 35+ qualified leads monthly from organic search. Phone calls from Google Business Profile increased 350%, and the website's conversion rate improved to 8.5%.
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Before & After
| Metric | Before | After | |
|---|---|---|---|
| Monthly Organic Traffic | 450 | 2,700 | |
| First Page Rankings | 0 | 12 | |
| Monthly Organic Leads | 0 | 35 | |
| Google Business Profile Calls | 8 | 36 |
What the Client Says
Technologies Used
WordPress
SEO-friendly CMS
Yoast SEO
On-page SEO optimization
Google Business Profile
Local search visibility
SEMrush
Keyword research and tracking
Google Analytics 4
Traffic and conversion tracking
Schema.org
Structured data markup
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