E-Commerce Site Migration & Optimization
Project Information
- Client: ShopLocal STL
- Industry: E-Commerce Retail
- Location: Chesterfield, MO
- Services: Web Hosting & Development
- Timeline: 3 weeks
- Completed: March 2024
The Challenge
ShopLocal STL's e-commerce site was suffering from slow load times and frequent downtime on their previous shared hosting provider. Their cart abandonment rate was 72%, and mobile performance was extremely poor with a score of only 35/100. The site was averaging 8.2 second load times, causing significant loss of revenue.
- Page load times averaging 8.2 seconds
- Monthly downtime of 4-6 hours affecting sales
- Cart abandonment rate of 72%
- Poor mobile performance (35/100 score)
- Frequent server crashes during traffic spikes
Our Solution
We migrated ShopLocal STL to our optimized VPS hosting platform with LiteSpeed web server, implemented Redis caching for WooCommerce, and integrated Cloudflare CDN for global content delivery. We also optimized all product images and implemented lazy loading to reduce initial page weight by 60%.
Performance Audit
Analyzed current site performance, identified bottlenecks in database queries and image loading
VPS Configuration
Set up optimized VPS with LiteSpeed web server, PHP 8.1, and Redis object caching
Zero-Downtime Migration
Migrated site during off-peak hours with DNS failover strategy to ensure no sales were lost
Performance Optimization
Implemented caching layers, CDN, image optimization, and code minification
Monitoring Setup
Configured 24/7 uptime monitoring and performance tracking with real-time alerts
The Results
The migration and optimization delivered dramatic improvements in site performance and business metrics. Load times decreased by 80%, mobile performance improved to 95/100, and the conversion rate nearly doubled. The site has maintained 99.99% uptime for 6 consecutive months with zero downtime incidents.
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Before & After
| Metric | Before | After | |
|---|---|---|---|
| Page Load Time | 8.2s | 1.8s | |
| Mobile Score | 35/100 | 95/100 | |
| Conversion Rate | 1.2% | 2.8% | |
| Monthly Uptime | 95.5% | 99.99% |
What the Client Says
Technologies Used
LiteSpeed Web Server
40x faster than Apache for WordPress/WooCommerce
Redis Caching
Object caching for database queries and sessions
Cloudflare CDN
Global content delivery with DDoS protection
WooCommerce
Optimized for e-commerce performance
PHP 8.1
Latest PHP version for improved performance
MySQL 8.0
Optimized database with query caching
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