Custom WooCommerce Platform
Project Information
- Client: Artisan Marketplace
- Industry: Handcrafted Goods
- Location: St. Louis, MO
- Services: Web Development
- Timeline: 6 weeks
- Completed: January 2024
The Challenge
Artisan Marketplace was using a generic Shopify theme that didn't reflect their brand identity and lacked key features for their multi-vendor marketplace model. They needed custom product filtering, vendor dashboards, and a unique checkout experience. Their conversion rate was stuck at 0.9% and bounce rate was high at 68%.
- Generic theme didn't match brand aesthetic
- Lacked multi-vendor marketplace features
- Poor mobile checkout experience
- Limited product filtering and search
- High bounce rate of 68%
Our Solution
We built a custom WooCommerce multi-vendor platform with advanced product filtering, vendor dashboards, and a streamlined checkout process. We implemented custom product taxonomies, AJAX-powered filtering, and a mobile-first checkout design. The site features beautiful product photography showcases and vendor storytelling sections.
Discovery & Planning
Conducted user research, analyzed competitor sites, defined technical requirements
Custom Theme Development
Built custom WordPress theme from scratch with brand-aligned design
WooCommerce Configuration
Set up multi-vendor marketplace with commission structure and vendor tools
UX Optimization
Implemented A/B tested checkout flow, product filtering, and mobile optimizations
Testing & Launch
Conducted thorough testing, data migration, and smooth launch with minimal downtime
The Results
The custom WooCommerce platform delivered exceptional results. Conversion rates increased by 200%, average order value grew by 35%, and bounce rates dropped to 42%. The new vendor dashboard reduced support tickets by 60%, and vendors report 3x faster product listing times. Monthly revenue increased 180% in the first quarter.
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Before & After
| Metric | Before | After | |
|---|---|---|---|
| Conversion Rate | 0.9% | 2.7% | |
| Average Order Value | $45 | $61 | |
| Bounce Rate | 68% | 42% | |
| Mobile Conversion | 0.4% | 2.1% |
What the Client Says
Technologies Used
WordPress
Flexible CMS for e-commerce
WooCommerce
Powerful e-commerce platform
WC Vendors
Multi-vendor marketplace functionality
React
Dynamic product filtering and cart
Stripe
Secure payment processing
AWS S3
Image hosting and CDN
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